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DIRECTV

Social media campaign for DirecTV x TelevisaUnivision during the Latin Grammy awards targeted to the US Hispanic Market to raise awareness about DirecTV's satellite-free streaming service, with focus on music and entertainment content.

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Latin Grammy Logo.jpg

Content Breakdown

Battle.png

The Battle

Story 1
Favorites.png

Choose Favs

Reel 1
Dream.png

The Dream

Story 2
Sneak Peek.png

Sneak Peek

Story 3
Experience.png

The Experience

Reel 2
Story 1

Story 1

Stream the Latin Grammy awards on DirecTV

Reach: +39K

+450 accounts engaged

Reel 1

Choose Your Favorite Artists

Reach: +85K

Reel 1

Story 2

The Dream

Reach: +28K

+270 accounts engaged

Story 2

Story 3

Sneak Peek to the Latin Grammys

Reach: +42K

+720 accounts engaged

Story 3

Reel 2

Latin Grammy Awards Experience

Reach: +457K

Reel 2
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